Why Consumer Intent Is More Powerful Than Demographics

 Micro-Moments . Advertising

Understanding intent is the best way to meet consumers in the moments that matter.

Driving Key Brand Metrics With Online Video
Video . Advertising
Micro-Moments: Your Guide to Winning the Shift to Mobile
Mobile . Micro-Moments

Inside Google Marketing : Our Programmatic Plans for 2016

 Interview | Programmatic . Advertising

YouTube Ads Leaderboard : December 2015

Ads Leaderboard | Video . Adversiting

How Youtube Extends the Reach and Engagement of Your Video Adversiting

Article | Video . Adversiting

How Should the Creative Brief Change in the Always-On World?

Article | Adversiting

What We Searched for in 2015, and What That Means for Marketers

Article | Search . Micro-Moments

Why Gamers Should Be Part of Your Audience Strategy

Article | Video . Consumer Trends

The Case for Combining Attribution and Marketing Mix Modeling

Research Study | Measurement

Youtube Ads Leaderboard: Year-End 2015

Ads Leaderboard | Video . Adversiting

Holiday Shopping Trends 2015: 3 Predictions for Retailers

Article | Retail . Consumer Trends . Micro-Moments . Holiday

Travel Trends: 4 Mobile Moments Changing the Consumer Journey

Article | Micro-Moments . Travel & Hospitality
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How do people search for your brand? When do searches spike? What about your competitors? The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time.
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